For many entrepreneurs, what they do in life comes down to the heart of your website. Believe it or not, the reason why you may not be getting as much traffic or the leads you thought you might could be due to how your website is designed.
Some designs are just not conducive to getting the results that you hope for. So without further ado, check out these design tips that will help you improve your conversion rates. After all, sometimes you’re only as good as your conversion rates are. Read on to find out more.
Have Your Web Page Be Neat
A disorganized and messy web page can be too confusing or overwhelming for people. Since web sites are very visual, paying attention to how your site is designed will give you some valuable insight on how to actually start attracting people and generating traffic.
You want to have it be more on the neat side than the too much side. With website conversion, less is actually more sometimes. Simply step back and just do less. Have your web page be free of clutter so that the eye isn’t drawn every which way.
If your visitors can’t find your information or are not clearly directed to converting, your site just isn’t going to be effective like you want it to be. That’s the bottom line. If you have to pay someone to make it a little less cluttered, do so! The more streamlined your site is, the better your conversions will be.
Customers are very visual people. They don’t want just text alone, or to be bombarded with images. They want to see what they’re potentially buying in addition to knowing about it. Think of it as if you were in a store; wouldn’t you want to see the product and then learn more about it?
Hold it in your hands and examine it? Operating visually is the way to go and will increase your conversion rates simply because it’s a natural way of processing and reacting to information.
Have A More Friendly Site
A friendly site is one that is welcoming to visitors. Have not only the tone of your site be pleasant, but the design, too. Design is one of the things that can make or break conversions. Would you be tempted to know more about a site you found visually repelling? We wouldn’t either.
Take Out Extra Calls to Action
You want to have calls to action on your site, but you don’t want too many. Too many calls to do something and commands to the customer can confuse them and lead to them not clicking on anything at all.
You must remove the extra calls to action and focus on just one. Too many will just overwhelm your visitors and cause them to leave the site without doing anything. Make it simple and keep it clear so that they know what to do when the time comes. Think about the site design as though you were a potential customer visiting the site for the first time. What would work for you?
Place Elements Above the Fold
You want to place elements above the fold instead of below it to ensure that it gets seen. Do this for items such as search bar, social proof, navigation buttons, and calls to action.