Utilizing SEO for Real-Time Lead Targeting

When it comes to the last 20 years, nothing has quite been so dramatic as the internet. It’s revolutionized many different niches, put others out of business, and has also change the way we’re able to target users who are looking to spend money. Search engine optimization gives us the unique opportunity to target people while they’re looking for our service. Read that last statement again real fast. Think about that. A few decades ago, how would we ever have done that? Now, we can optimize our website to target someone while they’re searching for our service. That’s absolutely incredible.

Bradley Barks from Scottsdale, Arizona says it best: “Gone are the days of when consumers flipped through the Yellow Pages. Now they’re on Google searching for your business. Before the Internet, we had never seen something convert as high as SEO traffic does. It doesn’t matter if it’s local or national, it’s incredibly powerful.” Now, it does take time to optimize your website, build links, and so forth, but if you’re working on your business and it is successful, you owe it to yourself to commit budget and time to ranking.

How? Hire someone. Seriously. There’s no reason to learn a whole new trade. There are individuals and agencies out there that study this stuff all day long. Yes you should have good content. Yes you should have an easy to use website. Yes you should have links going to your website. Accomplishing all of this is another whole task entirely. Ask around, do some searches yourself, and find someone to work with. Results do take time to achieve. Once you find that person you trust and can prove their track record, go all in. It takes that kind of focus to make a big impact and utilize this marketing channel for all it’s worth. Thank us later.

Embarrassed By Your Ability to Market a Home? Here’s What To Do


If you are a real estate agent then you understand how important it is for you to be a marketing guru. If you cannot market your listings then you simply cannot make sales. But, if you are newer to selling real estate then you may not be great at marketing. We can help you with that. If you are embarrassed by your ability to market a home then here’s what to do.

By the way, as an example, Arizona Real Estate listed on azef.org follows the exact protocol we discuss in this article. The group does a fantastic job of marketing their houses for sale in Chandler AZ, as well as the create your own personalized home search script they use to display their listings. Okay, back to the article now.

Find a Mentor

We realize that real estate is a notoriously cutthroat environment. There are many experienced agents that aren’t willing to help “newbies”. But, there are some that will. The best place to find a great mentor is someone who is closer to retirement and/or has a steady client book. They do not have to do as much marketing, have already proven their success, and are more likely to help new people.

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